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Designing emails in MailChimp
Running a MailChimp campaign Running a successful email campaign takes precision. People have busy lives and normally decide whether or not to open your email at a glance. So it can feel like the...
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Entrepreneur: from Jargon to Slogan
There’s an old story about a plumber who had an apprentice for many years. As time passed the apprentice became nearly as talented as the old plumber himself. They were always very busy, too busy in...
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Design Tip: Kairos (or timeliness)
First off, Merry Christmas everyone! Okay, now for a quick marketing tip. As social media has become an increasingly important aspect of marketing, Kairos has become essential. Kairos is a technical...
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How to Articulate Your Brand Internally
How to Articulate Your Brand Internally There is a lot of advice out there about branding yourself, your business, and a combination of the two. Whatever you choose, you do not just have to communicate...
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It’s not business, it’s personal
It’s not business, it’s personal Once upon a time it was enough to hire a marketing company to sell your product. But today, that same company will turn right around and start asking you to leverage...
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New Year Strategic Planning
New Year Strategic Planning So the year ended and you never found time to evaluate your business efforts. But over the holiday you set some new year’s resolutions and enjoyed a new sense of clarity and...
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SEO Voodoo
SEO Voodoo It’s an old joke in the SEO world that the best place to hide a dead body is on the second page of a Google search. Sure, the jokes a bit funny, but it also illustrates why there’s such a...
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Don’t Let Your Ad Agency Take Advantage Of You
Ad agencies can take advantage of you It is quite possible for you to pay an agency to design your logo, build your website, and take your picture, and not own any of it. Sure, the website is up and...
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Speaking your customer’s language
Speaking your customer’s language So you’re a small business trying to get your name out there. The first hurtle is being discovered. You’ve spent hundreds of hours getting your own head wrapped...
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Website Vs Web App Vs Native Mobile App
Website Vs Web App Vs Native Mobile App So you need to get your business online, but you’re no IT professional. You don’t even know what you need: a website, a web application, a native mobile...
View ArticleSpeaking Your Customer’s Language
So you’re a small business trying to get your name out there. The first hurtle is being discovered. You’ve spend hundreds of hours getting your own head wrapped around your service, message, and story....
View ArticleWebsite vs Web App vs Native Mobile App
So you need to get your business online, but you’re no IT professional. You don’t even know what you need: as website, a web application, or a native mobile application (IOS or android). The purpose of...
View ArticleThe World’s “Second-Best” Aerial Photographer
We met with one of our clients, Charlie Sarratt, in a field where he does his work: amidst red mud and rusted rebar. It’s a construction site here in Raleigh where a Cathedral is being built—the only...
View ArticleHummingbird hosted Triangle AMA Branding SIG on Friday, April 22
The Science Behind Branding Do you feel that the importance of data is overtaking the importance of brand, or is it complementary, necessary and helpful? Some argue automation and analytics diminish...
View ArticleBranding hurdles: staying relevant
Every company will eventually struggle to stay relevant. Of course books may never die, but as Borders can testify, the way people read, access and relate to books is always changing. Clayton...
View ArticleBranding Hurdles: brand extension
Since its start in 1806, Colgate & Co. has introduced several major innovations to the personal care industry. They were the first company to sell scented soap, the first to sell tubed toothpaste,...
View ArticleHummingbird’s June Branding SIG
Hummingbird Creative Group, Inc. hosted a Branding Special Interest Group (SIG) Event in June for the Triangle chapter of the American Marketing Association. As a new member with the association, it...
View ArticleDoes Your Brand Resonate or Ricochet?
Recently, I was drawn to the intrigue of how certain brands, once popular in our culture, have become stagnant. In a surge to attract and drive their businesses, they have had to resurrect their brands...
View ArticleWhat type of marketing agency is right for you?
When Choosing a Creative Services Agency: What Type is Right for You? Businesses have many choices when it comes to making marketing, advertising, printing and graphic design decisions. Choosing...
View ArticleHummingbird Creative Group Strikes Gold!
Hummingbird Creative Group continues a tradition of stellar creativity by capturing yet another Davey Award in 2016! Distinguished from thousands of reputable creatives in media, advertising and...
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